What is the best way to utilize 100 hours of your time over the next 2 months: billable hours – OR – business development?
Scott Bradbary, of The Rainmaker Academy (click here) posed this question to the audience at the recent GSCPA – Firm Practice Management Conference at the Ritz Carlton Reynolds Plantation. Alpharesults helped sponsor the event, attended by 34 partners from CPA firms across Georgia.
Scott’s audience survey found an average billable rate of $200/hour and average new client revenue of $30,000 in the first year. Based on CPA industry averages, he said that a new client will provide 50% of revenue in subsequent years and stay with the firm 6 more years = $120,000 ($30,000 + ($30,000 x 50% x 6 years)).
And, each new client should provide an additional 4 new referral clients. For that 100 hours of business development, you could get $600,000 (5 clients x $120,000)!
Which had you rather have, $20,000 now ($200/hr x 100 hours) or $600,000 over the next seven years?
Scott challenged the audience to take this 100-Hour Challenge, and I think it’s a great challenge for you! So get out there and spend 100 hours over the next two months developing business. Network with bankers, lawyers, insurance agents, economic developers, and even tax credit consultants
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Another thing — go ahead and make plans to attend the conference next November! It’s a great conference in a beautiful, relaxing setting. Hope to see you there!
