- Reach out to clients and let them know there are many incentives out there (the fall-on-your-sword approach). Tell them that these incentives can be complex and political, but you want to focus on assistance you can provide going forward. It may be better to tell your clients NOW and take the heat, rather than have one of your competitors tell them!
- To start, send them an article about a tax credit they may be able to use. Easy way — just click on the Alpha–Mail archive here, search, browse, select the article, and forward the page.
Sometimes the proactive approach won’t work. In that case:
- Wait until they bring it up (the let-sleeping-dogs-lie approach). Some clients may not want to be bothered with incentives or other tax details. But remember, these clients may hear about tax credits anyway from a competitor, at the country club, in a newspaper article, or even from their spouse! You need to be prepared to reply just in case.
- Same as above — send them an article. Easy way — just click on the Alpha–Mail archive here, search, browse, select the article, and forward the page.
Either way, don’t overlook tax credits! Discuss your clients’ business plans. Their qualifying activities can provide the tax credits that will strengthen your relationships.