This comes in handy when I meet with companies that are starting up, relocating to Georgia, or having significant growth. They are looking for business advisers, often from CPA firms, who can help them. Knowing your ideal client helps me refer the best adviser for the job.
Suggestion: clearly define your ideal client so that your network of business advisors can help (such as bankers, attorneys, insurance agents, tax credit consultants and others). If it’s easy to remember, hopefully they will bring you opportunities for new business.

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